AMETHYST HQ | PRIVACY POLICY Last Updated: May 2026
- INTRODUCTION
At Amethyst HQ, we are committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal information when you visit our studio in Darwen or use our website. We comply with the UK General Data Protection Regulation (UK GDPR).
- DATA WE COLLECT
We may collect and process the following data about you:
• Identity Data: Name, title, and date of birth (required for clinical aesthetics records). • Contact Data: Email address and telephone number. • Technical Data: IP address, browser type, and location (collected via Google Analytics). • Usage Data: Information about how you use our website and services. • Marketing Data: Your preferences in receiving marketing communications from us.
- GOOGLE ANALYTICS & COOKIES
Our website uses Google Analytics to track user behavior and improve the experience of our visitors. This service uses cookies to collect standard internet log information and visitor behavior information in an anonymous form.
The information generated by the cookie about your use of the website (including your IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity for Amethyst HQ. You can choose to disable cookies in your browser settings if you wish to opt-out of this tracking.
- HOW WE USE YOUR DATA
We use your information to:
• Process and manage your service bookings and training academy enrolments. • Improve our studio services and website functionality. • Send you marketing communications, provided you have given explicit consent via our opt-in forms. • Comply with clinical safety regulations and insurance requirements.
- DATA RETENTION
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or insurance reporting requirements.
For clinical aesthetics, records are typically retained for 7 years following your last treatment to comply with medical insurance standards and UK clinical guidelines.
- YOUR LEGAL RIGHTS
Under UK data protection laws, you have rights including:
• Your right of access: You have the right to ask us for copies of your personal information. • Your right of rectification: You have the right to ask us to rectify information you think is inaccurate. • Your right of erasure: You have the right to ask us to erase your personal information in certain circumstances. • Your right to withdraw consent: Where we rely on consent for marketing, you can withdraw it at any time by contacting us directly.
- CONTACT US
If you have any questions about this privacy policy or our privacy practices, please contact our Data Controller:
Amethyst HQ Ltd 28 Bridge Street, Darwen, BB3 2AA Email: amethysthqltd@outlook.com Tel: 01254 678154